My Journey

Home Depot Canada

Home Depot Canada

Home Depot Canada

Senior UX/UI Designer 2022 - Present

Senior UX/UI Designer 2022 - Present

Projects

Projects

Projects

2025

Holistic Filtering

Holistic Filtering

(Phase 2)

Reimagined the filtering experience by introducing and balancing Top Filters, Filter Assist, along the conventional filtering features.

Magic Apron AI

Magic Apron AI

(Phase 1)

An AI powered filter assistant that guides users through narrowing their product list.

PIP Holistic Redesign

PIP Holistic Redesign

Redesign of the Product Information Page (PIP) layout, driven by cross-team workshops.

Imported US AI Generated Q&A

Imported US AI Generated Q&A

UI and copy recommendations for displaying imported AI-generated Q&A from Home Depot USA.

2024

Vantage Sponsored Banner

Vantage Sponsored Banner

Onboarding sponsored banner platform, ensuring design system alignment and accessibility compliance.

PIP Out of Stock Treatment Expansion

PIP Out of Stock Treatment Expansion

Improved out of stock experience by enhancing messaging and introducing alternative product suggestions.

PLP/SRP Webviews in Mobile App

PLP/SRP Webviews in Mobile App

Integration of PLP/SRP mobile web into the mobile app through webview.

2023

PIP Webviews in Mobile App

PIP Webviews in Mobile App

Integration of PIP mobile web into the mobile app through webview.

Peak Railing Add to Cart CTA

Peak Railing Add to Cart CTA

Enabling one-click Add to Cart from the Peak Designer Tool.

2022

Custom Blinds Guided Product Selling

Custom Blinds Guided Product Selling

Enabling customers to find, customize, and order blinds online.

2025

Holistic Filtering

(Phase 2)

Reimagined the filtering experience by introducing and balancing Top Filters, Filter Assist, along the conventional filtering features.

Magic Apron AI

(Phase 1)

An AI powered filter assistant that guides users through narrowing their product list.

PIP Holistic Redesign

Redesign of the Product Information Page (PIP) layout, driven by cross-team workshops.

Imported US AI Generated Q&A

UI and copy recommendations for displaying imported AI-generated Q&A from Home Depot USA.

2024

Vantage Sponsored Banner

Onboarding sponsored banner platform, ensuring design system alignment and accessibility compliance.

PIP Out of Stock Treatment Expansion

Improved out of stock experience by enhancing messaging and introducing alternative product suggestions.

PLP/SRP Webviews in Mobile App

Integration of PLP/SRP mobile web into the mobile app through webview.

2023

PIP Webviews in Mobile App

Integration of PIP mobile web into the mobile app through webview.

Peak Railing Add to Cart CTA

Enabling one-click Add to Cart from the Peak Designer Tool.

2022

Custom Blinds Guided Product Selling

Enabling customers to find, customize, and order blinds online.

Beyond the Work

Beyond the Work

Beyond the Work

VOA (Voice Of the Associate)
Button Accessibility Initiative
Protopie Onboarding
Figma Training
Baymard Audit
VOA (Voice Of the Associate)
Button Accessibility Initiative
Protopie Onboarding
Figma Training
Baymard Audit

Words From My Team

Words From My Team

Words From My Team

"One of the few designers on the team who is able to balance between business and user needs which helps the team put things into perspective – and has been presented at the year end talent planning to the eComm SLT as someone with high-potential and is ready now for a Senior Designer role." - Manager

"Manages ambiguity by asking questions that are very relevant and lead to increased clarity for the team, quickly understands technical and logic pieces, comfortable sharing his thoughts and opinions, strong design voice." - Feedback from the working team

"Thank you for all your support over the past year helping me think through the strategies by constantly asking the right questions and working towards potential solutions." - UX Strategist

"He has connected with multiple members from the PX team to help clarify and reiterate existing standardized process and share his expertise to help other designers to build a stronger team.." - Lead

"One of the few designers on the team who is able to balance between business and user needs which helps the team put things into perspective – and has been presented at the year end talent planning to the eComm SLT as someone with high-potential and is ready now for a Senior Designer role." - Manager

"Manages ambiguity by asking questions that are very relevant and lead to increased clarity for the team, quickly understands technical and logic pieces, comfortable sharing his thoughts and opinions, strong design voice." - Feedback from the working team

"Thank you for all your support over the past year helping me think through the strategies by constantly asking the right questions and working towards potential solutions." - UX Strategist

"He has connected with multiple members from the PX team to help clarify and reiterate existing standardized process and share his expertise to help other designers to build a stronger team.." - Lead

Array Marketing

Array Marketing

Array Marketing

Senior Mechanical Designer 2017 - 2022

Senior Mechanical Designer 2017 - 2022

Experiences

Experiences

Experiences

Responsibilities

Responsibilities
  • Designed and delivered +20 retail solutions for global brands, ensuring brand consistency, cost-efficiency, and timely delivery.

  • Integrated UX principles into product design, increasing brand engagement.

  • Collaborated with cross-functional teams and mentored junior designers, contributing to a 40% net profit increase.

2022

- 2017

Client Brands

Client Brands

Tiffany

Shiseido

Florence by Mills

Nars

Laura Mercier

Anastasia Beverly Hills

Urban Decay

Too Faced

Smashbox

Tarte

IT Cosmetics

Kylie Cosmetics

Bare Minerals

Philosophy

Murad

Dermalogica

Kiehl's

Lancome

Josie Maran

Mario Badescu

+more

Responsibilities
  • Designed and delivered +20 retail solutions for global brands, ensuring brand consistency, cost-efficiency, and timely delivery.

  • Integrated UX principles into product design, increasing brand engagement.

  • Collaborated with cross-functional teams and mentored junior designers, contributing to a 40% net profit increase.

2022

- 2017

Client Brands

Tiffany

Shiseido

Florence by Mills

Nars

Laura Mercier

Anastasia Beverly Hills

Urban Decay

Too Faced

Smashbox

Tarte

IT Cosmetics

Kylie Cosmetics

Bare Minerals

Philosophy

Murad

Dermalogica

Kiehl's

Lancome

Josie Maran

Mario Badescu

+more

Vinyl X

Vinyl X

Vinyl X

UX/UI Designer 2013 - 2014

UX/UI Designer 2013 - 2014

Projects

Projects

Projects

2014

Living Industry Future Scenario

Living Industry Future Scenario

KIDP / UX R&D

Government project aimed at forecasting near-future living industry trend.

Dear Candle

Dear Candle

Samsung MSC / UX UI

Designed and launched a social funding mobile application.

LG U+ IoT

LG U+ IoT

LG U+ / UX

Development of new telecommunication service/product design

concepts to incorporate IoT technology.

Digital Cluster

Digital Cluster

Hyundai Mobis / UX UI

UX and UI development of a car digital cluster (digital gage).

2013

Samsung ChatON

Samsung ChatON

Samsung MSC / UI

UI design of Samsung's messaging application.

Samsung Appstore

Samsung Appstore

Samsung MSC / UI

UI design of Samsung Appstore.

Samsung Always

Samsung Always

Samsung MSC / UI

UI design of integrated social networking content curation service.

AUI (Acoustic User Interface)

AUI (Acoustic User Interface)

Hyundai / UX UI

Steering wheel acoustic UI set development which utilizes a new (patented) sensor as a vehicle's input device.

2014

Living Industry Future Scenario

KIDP / UX R&D

Government project aimed at forecasting near-future living industry trend.

Dear Candle

Samsung MSC / UX UI

Designed and launched a social funding mobile application.

LG U+ IoT

LG U+ / UX

Development of new telecommunication service/product design

concepts to incorporate IoT technology.

Digital Cluster

Hyundai Mobis / UX UI

UX and UI development of a car digital cluster (digital gage).

2013

Samsung ChatON

Samsung MSC / UI

UI design of Samsung's messaging application.

Samsung Appstore

Samsung MSC / UI

UI design of Samsung Appstore.

Samsung Always

Samsung MSC / UI

UI design of integrated social networking content curation service.

AUI (Acoustic User Interface)

Hyundai / UX UI

Steering wheel acoustic UI set development which utilizes a new (patented) sensor as a vehicle's input device.

Education

Education

Education

Academic Background

Academic Background

Academic Background

2017

- 2015

Centennial College

Centennial College

Scarborough, ON, Canada

Diploma in Mechanical Engineering Technician - Design

2013

- 2007

2008

- 2010

Handong Global University

Handong Global University

South Korea

Bachelor of Science in Product Design

Bachelor of Arts and Design in Visual Communication Design

Military Service

2017

- 2015

Centennial College

Scarborough, ON, Canada

Diploma in Mechanical Engineering Technician - Design

2013

- 2007

2008

- 2010

Handong Global University

South Korea

Bachelor of Science in Product Design

Bachelor of Arts and Design in Visual Communication Design

Military Service

© 2025 Lark-Hoon Choi

Designed and Developed by Me!

Let's Work

Together.

© 2025 Lark-Hoon Choi

Designed and Developed by Me!

Let's Work

Together.

© 2025 Lark-Hoon Choi

Designed and Developed by Me!

Let's Work

Together.